Fruit of the Earth

Brand Story

Founded in 1980 by the McCurry and Michell families, Fruit of the Earth revolutionized the way aloe was used in consumer personal care products. The company knew this miracle plant was beneficial for treating more than burns. Fruit of the Earth was the first company to offer customers the first comprehensive line of health and beauty products based on aloe-vera’s beneficial healing qualities.

Fruit of the Earth produces natural personal care products such as sunscreen, tanning, aloe and healthcare supplements.