Brand Story
The Launch
In 2011, the Real Techniques brush collection was launched. Unbelievable brush quality was paired with professional, interesting, fun education from Sam and Nic. The launch day was memorable, as women from around the world started pouring to the website to learn more about this new brand. Fairly quickly, a global community of women who loved makeup began to form. Not only do they have a strong connection to Sam & Nic, but they also connect with one another — piping in on social media to answer questions and give input.
Going Global
Today, the brand has taken off in the US, UK, and around the world. Sam and Nic continue to grow as top makeup artists, writing columns for national magazines and newspapers, appearing on major network television as beauty experts, and editing their own digital magazine. Through Real Techniques, women everywhere are transforming their makeup routines, and themselves, with the approachable expertise, friendship, and tools from Sam & Nic.